this project in one word: fun.

 

funko is one of my favorite merchandise brands, so much so that i’ve done approximately four projects about this brand during my time at scad. this is the combination of two of those projects, and it’s definitely my favorite. who doesn’t love some puns from your favorite shows?

 
 

let’s get into it.

funko is one of the top merchandise companies in the world. with 25,000 products, however, collectors sometimes have to go to great lengths to find their favorites. here’s how we can make it easier for them.

 
 

welcome to funko collectors.

a new initiative from funko allowing customers to shop through verified resales through a new tab within the current funko app. no more worrying about scams or faulty products.

 

featuring the hulk from the avengers for instagram.

featuring marty mcfly from back to the future for facebook.

featuring dean winchester from supernatural for instagram.

 

the rest can be found in the gallery below by clicking the image.

 

for the retail space, i chose to design a convention hall using roomstyler.

 
 

the overhead view of the room measures 50’ x 66’, with 15 booths of various sizes for use during a convention. the funko booth is located in the bottom left, and various views blow focus on the booth itself and the area.

 
 
 
 

the final aspect of this campaign is a new feature within the funko app, which is coming soon.

 
 
 

created as a project for fasm 311: visual communication for consumer engagement at the savannah college of art and design, march 2022.