let’s get into it.
Created for Laundry Service.
Content Creator: Me!
Art Directors: Esther Shin, Dylan Simel • Copywriter: Nick Sugai
Netflix asked us to promote You People, a movie centered on interracial love and modern conflicts with some sneaker culture mixed in.
The main characters know they’re meant for each other when they step out in matching Nike x Sean Wotherspoon Air Max 97s, so we couldn’t think of a better way to bring the project to life than working with the designer himself, alongside iconic jewelry designer greg yüna.